Mattel in partnership with LeBron Janes has launched a LeBron James Ken doll as part of their ‘Kenbassador’ series.
This marks the first time an NBA star has been featured in this line.
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LeBron will also be the first ever male athlete to receive a Barbie “Kenbassador” doll.
Barbie said they are “recognizing his positive impact on culture, style, and community.”
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The doll, priced at $75, celebrates LeBron’s influence on culture, style, and community, and includes design elements inspired by his hometown, Akron.